10C

Finally a foundation that matches my fair cool skin without looking chalky or orange. The buildable coverage lets me go light for work or layer it up for nights out, and it stays natural all day.

I’ve got fair skin with pink undertones and this 10C shade is spot on—not too chalky, not too yellow. The medium coverage is easy to build up where I need it, and it still looks like my skin instead of a mask. It’s become my go-to for work days when I want something quick but polished.

The buildable coverage blends out to a natural finish without ever looking cakey, even on my dry patches. Shade 10C is a rare true cool fair tone that doesn't pull yellow on me, and it wears comfortably through the day.