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It’s the perfect black for everyday use—not too harsh, just enough to give my brows that clean, defined shape without much effort. The formula stays put through the whole day, which is exactly what I need.

This shade is black but it doesn’t look harsh or fake on me, it just makes my brows look naturally bold. I’ve been using it every morning and the definition lasts through my whole workday without smudging.

The brush picks up just the right amount of product, so I can build up slowly without it turning muddy. My brows stayed defined through a sweaty afternoon, which is more than I can say for other gels I've tried.